Methodology of the 2021 survey retrieved from . Methodology of the 2020 survey retrieved from an earlier publication. Original question: "In your opinion, what are the biggest barriers to the growth of mobile marketing and advertising in your region?"
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Barriers to the growth of mobile marketing in EMEA 2020-2021
During a survey carried out among marketing professionals from Europe, the Middle East, and Africa (EMEA) in April and May 2021, the most often cited barrier to the growth of mobile marketing and advertising was consumer concerns about privacy and/or security, mentioned by ** percent of respondents. The second most often named barrier was legal privacy requirements, such as the General Data Protection Regulation in the European Union.
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Business Today Egypt. (June 16, 2021). Barriers to the growth of mobile marketing and advertising in Europe, the Middle East and Africa (EMEA) in 2020 and 2021 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1271228/mobile-marketing-barriers-emea/
Business Today Egypt. "Barriers to the growth of mobile marketing and advertising in Europe, the Middle East and Africa (EMEA) in 2020 and 2021." Chart. June 16, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1271228/mobile-marketing-barriers-emea/
Business Today Egypt. (2021). Barriers to the growth of mobile marketing and advertising in Europe, the Middle East and Africa (EMEA) in 2020 and 2021. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1271228/mobile-marketing-barriers-emea/
Business Today Egypt. "Barriers to The Growth of Mobile Marketing and Advertising in Europe, The Middle East and Africa (Emea) in 2020 and 2021." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Jun 2021, /statistics/1271228/mobile-marketing-barriers-emea/
Business Today Egypt, Barriers to the growth of mobile marketing and advertising in Europe, the Middle East and Africa (EMEA) in 2020 and 2021 ÌÇÐÄÆƽâ°æ, /statistics/1271228/mobile-marketing-barriers-emea/ (last visited July 15, 2026)
Barriers to the growth of mobile marketing and advertising in Europe, the Middle East and Africa (EMEA) in 2020 and 2021 [Graph], Business Today Egypt, June 16, 2021. [Online]. Available: /statistics/1271228/mobile-marketing-barriers-emea/
