During a September 2019 survey among Gen Z and Millennial internet users in the United States it was found, that YouTube and Instagram were the prevalent choice of platforms to follow influencers. YouTube ranked higher among Gen Z and Millennial male respondents, at 53 and 41 percent respectively. Instagram was more popular among women within these two groups, at 43 and 40 percent.
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Morning Consult. (November 5, 2019). Favorite sites and platforms used to follow influencers according to Gen Z and Millennial internet users in the United States as of September 2019 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1092560/gen-z-millennials-platforms-follow-influencers-usa/
Morning Consult. "Favorite sites and platforms used to follow influencers according to Gen Z and Millennial internet users in the United States as of September 2019." Chart. November 5, 2019. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1092560/gen-z-millennials-platforms-follow-influencers-usa/
Morning Consult. (2019). Favorite sites and platforms used to follow influencers according to Gen Z and Millennial internet users in the United States as of September 2019. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1092560/gen-z-millennials-platforms-follow-influencers-usa/
Morning Consult. "Favorite Sites and Platforms Used to Follow Influencers According to Gen Z and Millennial Internet Users in The United States as of September 2019." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Nov 2019, /statistics/1092560/gen-z-millennials-platforms-follow-influencers-usa/
Morning Consult, Favorite sites and platforms used to follow influencers according to Gen Z and Millennial internet users in the United States as of September 2019 ÌÇÐÄÆƽâ°æ, /statistics/1092560/gen-z-millennials-platforms-follow-influencers-usa/ (last visited July 30, 2026)
Favorite sites and platforms used to follow influencers according to Gen Z and Millennial internet users in the United States as of September 2019 [Graph], Morning Consult, November 5, 2019. [Online]. Available: /statistics/1092560/gen-z-millennials-platforms-follow-influencers-usa/
