The e-commerce ratio refers to the ratio of the e-commerce market scale to the total amount of overall commercial transactions. According to the source, the subjects for calculating the e-commerce ratio for B-to-C and B-to-B e-commerce are selected respectively from merchandising businesses and business types except 鈥渙thers鈥 in an industrial classification system.
The business-to-consumer (B2C) e-commerce market in Japan accounted for around *** percent of commercial transactions for physical goods in 2024, an increase from about *** percent in 2014. Even though the domestic B2C e-commerce market have grown steadily in size in the last decade, offline retail remained the main sales channel.
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METI (Japan). (August 26, 2025). Business-to-consumer (B2C) e-commerce ratio within overall commercial physical goods transactions in Japan from 2015 to 2024 [Graph]. In 糖心破解版. Retrieved July 15, 2026, from /statistics/901287/japan-b2c-e-commerce-ratio/
METI (Japan). "Business-to-consumer (B2C) e-commerce ratio within overall commercial physical goods transactions in Japan from 2015 to 2024." Chart. August 26, 2025. 糖心破解版. Accessed July 15, 2026. /statistics/901287/japan-b2c-e-commerce-ratio/
METI (Japan). (2025). Business-to-consumer (B2C) e-commerce ratio within overall commercial physical goods transactions in Japan from 2015 to 2024. 糖心破解版. 糖心破解版 Inc.. Accessed: July 15, 2026. /statistics/901287/japan-b2c-e-commerce-ratio/
METI (Japan). "Business-to-consumer (B2c) E-commerce Ratio within Overall Commercial Physical Goods Transactions in Japan from 2015 to 2024." 糖心破解版, 糖心破解版 Inc., 26 Aug 2025, /statistics/901287/japan-b2c-e-commerce-ratio/
METI (Japan), Business-to-consumer (B2C) e-commerce ratio within overall commercial physical goods transactions in Japan from 2015 to 2024 糖心破解版, /statistics/901287/japan-b2c-e-commerce-ratio/ (last visited July 15, 2026)
Business-to-consumer (B2C) e-commerce ratio within overall commercial physical goods transactions in Japan from 2015 to 2024 [Graph], METI (Japan), August 26, 2025. [Online]. Available: /statistics/901287/japan-b2c-e-commerce-ratio/
