The respondents were professionals in marketing and product marketing, digital PRs, social media managers, as well as top managers of companies from various sectors operating mainly at a national level. Furthermore, the panel was composed as follows:
Small and medium enterprises (51%)
Multinationals (39%)
Start-ups (7%)
No profit organizations (3%)
Citation formats
Budget allocated for influencer marketing by Italian companies 2019
In 2019, Italian multinationals investing in influencer marketing spent on average *** thousand euros in continuative campaigns, while they allocated ** thousand euros for one shot initiatives. Additionally, small and medium sized companies reported an average expenditure of ** thousand euros for continuative campaigns and ** thousand euros for single marketing actions.
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Istituto europeo di design. (November 7, 2019). Budget allocated for influencer marketing by Italian companies in 2019, by type of company and campaign [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 02, 2026, from /statistics/702038/influence-marketing-among-companies-in-italy/
Istituto europeo di design. "Budget allocated for influencer marketing by Italian companies in 2019, by type of company and campaign." Chart. November 7, 2019. ÌÇÐÄÆƽâ°æ. Accessed August 02, 2026. /statistics/702038/influence-marketing-among-companies-in-italy/
Istituto europeo di design. (2019). Budget allocated for influencer marketing by Italian companies in 2019, by type of company and campaign. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 02, 2026. /statistics/702038/influence-marketing-among-companies-in-italy/
Istituto europeo di design. "Budget Allocated for Influencer Marketing by Italian Companies in 2019, by Type of Company and Campaign." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Nov 2019, /statistics/702038/influence-marketing-among-companies-in-italy/
Istituto europeo di design, Budget allocated for influencer marketing by Italian companies in 2019, by type of company and campaign ÌÇÐÄÆƽâ°æ, /statistics/702038/influence-marketing-among-companies-in-italy/ (last visited August 02, 2026)
Budget allocated for influencer marketing by Italian companies in 2019, by type of company and campaign [Graph], Istituto europeo di design, November 7, 2019. [Online]. Available: /statistics/702038/influence-marketing-among-companies-in-italy/
