The use of social media among Italian companies to promote themselves and their products appeared not to be equally spread. While **** percent of businesses in the accommodation sector used social media with this purpose, only ** percent of firms in the energy and water utilities developed the company's image and the reputation of their products through social media platforms.
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Istat. (March 3, 2020). Share of companies using social media to develop the enterprise's image or their products in Italy in 2019, by sector [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1101299/share-of-companies-using-social-media-for-brand-image-in-italy/
Istat. "Share of companies using social media to develop the enterprise's image or their products in Italy in 2019, by sector." Chart. March 3, 2020. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1101299/share-of-companies-using-social-media-for-brand-image-in-italy/
Istat. (2020). Share of companies using social media to develop the enterprise's image or their products in Italy in 2019, by sector. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1101299/share-of-companies-using-social-media-for-brand-image-in-italy/
Istat. "Share of Companies Using Social Media to Develop The Enterprise's Image or Their Products in Italy in 2019, by Sector." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 Mar 2020, /statistics/1101299/share-of-companies-using-social-media-for-brand-image-in-italy/
Istat, Share of companies using social media to develop the enterprise's image or their products in Italy in 2019, by sector ÌÇÐÄÆƽâ°æ, /statistics/1101299/share-of-companies-using-social-media-for-brand-image-in-italy/ (last visited August 05, 2026)
Share of companies using social media to develop the enterprise's image or their products in Italy in 2019, by sector [Graph], Istat, March 3, 2020. [Online]. Available: /statistics/1101299/share-of-companies-using-social-media-for-brand-image-in-italy/
