The respondents were professionals in marketing and product marketing, digital PRs, social media managers, as well as top managers of companies from various sectors operating mainly at a national level. Furthermore, the panel was composed as follows:
Small and medium enterprises (45 %)
Multinationals (39 %)
Consultants (8%)
Start-ups (7%)
Citation formats
Italy: investments in influencer marketing campaigns among companies 2018
This statistic shows the share of Italian companies investing in influencer marketing campaigns in 2018, by type and budget range. According to survey results, ** percent of small and medium enterprises used to spend between *** and *** thousand euros in influencer marketing, while ** percent of multinationals have assigned a budget range between ** and ** thousand euros. Lastly, ** percent of start-ups have run influencer marketing campaigns at zero costs.
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Istituto europeo di design. (October 26, 2018). Share of Italian companies investing in influencer marketing campaigns in 2018, by type and budget range [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/939058/investments-in-influencer-marketing-campaigns-among-companies/
Istituto europeo di design. "Share of Italian companies investing in influencer marketing campaigns in 2018, by type and budget range." Chart. October 26, 2018. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/939058/investments-in-influencer-marketing-campaigns-among-companies/
Istituto europeo di design. (2018). Share of Italian companies investing in influencer marketing campaigns in 2018, by type and budget range. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/939058/investments-in-influencer-marketing-campaigns-among-companies/
Istituto europeo di design. "Share of Italian Companies Investing in Influencer Marketing Campaigns in 2018, by Type and Budget Range." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Oct 2018, /statistics/939058/investments-in-influencer-marketing-campaigns-among-companies/
Istituto europeo di design, Share of Italian companies investing in influencer marketing campaigns in 2018, by type and budget range ÌÇÐÄÆƽâ°æ, /statistics/939058/investments-in-influencer-marketing-campaigns-among-companies/ (last visited August 05, 2026)
Share of Italian companies investing in influencer marketing campaigns in 2018, by type and budget range [Graph], Istituto europeo di design, October 26, 2018. [Online]. Available: /statistics/939058/investments-in-influencer-marketing-campaigns-among-companies/
