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Value of investment on digital innovations among consumer goods companies in Italy in 2019

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Sources

Release date

May 2019

Region

Italy

Survey time period

2019

Special properties

53.5% retailers; 46.5% brand companies;

Supplementary notes

This question was phrased by the source as follows: "Quanto avete investito negli ultimi 12 mesi?"

Citation formats

Investment value on digital innovations among consumer goods companies in Italy 2019

Published by
Petroc Taylor,
Oct 17, 2019
In 2019, about ** percent of Italian companies in the consumer goods sector invested less than *** hundred euros in digital innovation. A survey conducted by MailUp indicated that only *** percent of companies spent over *** thousand euros in projects of digital innovation. However, a share of **** percent of brand companies and retailers allocated a budget of over * euros during the 12 months prior to the poll. The same survey revealed that about ** percent of interviewed companies planned to invest even more by 2020.
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Digital marketing in ItalyDigital advertising in the U.S.Online advertising metricsSocial media advertising and marketing worldwideDigital advertising formats in the U.S.
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