| Characteristic | Share of companies |
|---|---|
| CRM | 37.9% |
| Customer journey/experience mapping | 25% |
| Apps/mobile marketing | 24.1% |
| Marketing automation/campaign management | 19% |
| Ecommerce platform | 19% |
| Dashboard/reporting/data visualization | 18.1% |
| Proximity marketing | 15.5% |
| Social media marketing and monitoring | 14.7% |
| Predictive analytics | 14.7% |
| Customer service | 13.8% |
| Personalization/optimization | 12.9% |
| Marketing analytics/attribution | 12.9% |
| Content marketing/automation | 9.5% |
| Email marketing/automation | 8.6% |
| Chat/bots | 6% |
| Influencer marketing | 6% |
| CMS/web experience | 5.2% |
| Sales automation | 4.3% |
| Feedback/NPS | 4.3% |
| Video marketing/automation | 2.6% |
| Text analytics | 1.7% |
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Source
Source
Release date
June 2019
More information
Region
Italy
Survey time period
H2 2018
Number of respondents
363 respondents
Special properties
196 loyalty services providers and 167 companies using loyalty services for their customers
Method of interview
Questionnaire
Supplementary notes
Citation formats
