| Characteristic | Share of respondents |
|---|---|
| No protection measures | 24% |
| Code of Ethics subscription | 14% |
| Contractual terms | 62% |
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Source
Source
Release date
October 2019
More information
Region
Italy
Survey time period
August to October 2019
Number of respondents
122 respondents
Special properties
marketing and product, digital PR and social media professionals who launched IM campaigns in 2019
Supplementary notes
The companies under study operated in different sectors and were active on both national and international level. They were mainly PMI (51 percent), large enterprises (39 percent), start-up companies (seven percent) and non-profit organizations (3 percent).
The source does not specify the type of the survey.
This question was phrased by the source as follows: "Dopo aver scelto un influencer adotti delle misure preventive per tutelarti da possibili danni reputazionali?"
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