A 2022 report on Instagram influencers in India revealed that the leading influencer in terms of audience engagement in the South Asian market was Rupal Singh Chauhan, who created fashion, lifestyle, and food-related content with an engagement rate of *** percent. Fashion, lifestyle, and beauty influencer Mehak Arora ranked second with *** percent of engagement that year. Most Indian influencers ranked high on engagement in the nano or micro-influencer categories.
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Affable.ai. (December 28, 2022). Ranking of influencers on Instagram across India in 2022, by engagement rate [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 27, 2026, from /statistics/1359313/india-leading-instagram-influencers-by-engagement/
Affable.ai. "Ranking of influencers on Instagram across India in 2022, by engagement rate." Chart. December 28, 2022. ÌÇÐÄÆÆ½â°æ. Accessed July 27, 2026. /statistics/1359313/india-leading-instagram-influencers-by-engagement/
Affable.ai. (2022). Ranking of influencers on Instagram across India in 2022, by engagement rate. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 27, 2026. /statistics/1359313/india-leading-instagram-influencers-by-engagement/
Affable.ai. "Ranking of Influencers on Instagram across India in 2022, by Engagement Rate." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 28 Dec 2022, /statistics/1359313/india-leading-instagram-influencers-by-engagement/
Affable.ai, Ranking of influencers on Instagram across India in 2022, by engagement rate ÌÇÐÄÆÆ½â°æ, /statistics/1359313/india-leading-instagram-influencers-by-engagement/ (last visited July 27, 2026)
Ranking of influencers on Instagram across India in 2022, by engagement rate [Graph], Affable.ai, December 28, 2022. [Online]. Available: /statistics/1359313/india-leading-instagram-influencers-by-engagement/