| Characteristic | Strongly disagree | Slightly agree | Mostly agree | Strongly agree |
|---|---|---|---|---|
| Creativity | 0% | 10% | 30% | 60% |
| Connections with other media/channels (both online and offline) | 1% | 14% | 26% | 59% |
| Purchase-orientation | 2% | 27% | 34% | 37% |
| Tactical approach-orientation | 3% | 23% | 42% | 32% |
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Source
Source
Release date
October 2019
More information
Region
Italy
Survey time period
August to October 2019
Number of respondents
122 respondents
Special properties
marketing and product, digital PR and social media professionals who launched IM campaigns in 2019
Supplementary notes
The companies under study operated in different sectors and were active on both national and international level. They were mainly PMI (51 percent), large enterprises (39 percent), start-up companies (seven percent) and non-profit organizations (3 percent).
The source does not specify the type of the survey.
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