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Leading goals of marketing organization according to CMOs worldwide in 2018

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Sources

Release date

November 2018

Region

Worldwide

Survey time period

2018

Number of respondents

226 respondents

Method of interview

Online survey

Supplementary notes

Question: What do you see as the top goals of your marketing organization?
The source did not provide information on the exact survey date.

Citation formats

Leading marketing organization goals of CMOs worldwide 2018

Published by ÌÇÐÄÆƽâ°æ Research Department, Oct 14, 2019
In a 2018 survey conducted among global CMOs, ** percent of respondents noted increasing revenue as the topmost marketing goal, while customer acquisition, improving customer experience and brand awareness came in a close second, with a ** percent response rate each.
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