The source does not specify the date of the survey. The date provided is the publication date.
Missing percentage points to 100 percent are probably due to rounding.
Citation formats
Ad spend expectations among selected global brands 2025
According to the survey conducted among 134 global brand leaders, 49 percent of respondents plan to slightly or significantly increase their expenses with advertising and marketing in 2025, compared to 2024. Over one-third of respondents reported they intend to maintain their media budget in the same level as in the previous year.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Ebiquity. (November 29, 2024). Expected change to media budgets among selected global brands in 2025 (compared to 2024) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1338786/media-budget-change-global-brands/
Ebiquity. "Expected change to media budgets among selected global brands in 2025 (compared to 2024)." Chart. November 29, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1338786/media-budget-change-global-brands/
Ebiquity. (2024). Expected change to media budgets among selected global brands in 2025 (compared to 2024). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1338786/media-budget-change-global-brands/
Ebiquity. "Expected Change to Media Budgets among Selected Global Brands in 2025 (Compared to 2024)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 29 Nov 2024, /statistics/1338786/media-budget-change-global-brands/
Ebiquity, Expected change to media budgets among selected global brands in 2025 (compared to 2024) ÌÇÐÄÆƽâ°æ, /statistics/1338786/media-budget-change-global-brands/ (last visited July 23, 2026)
Expected change to media budgets among selected global brands in 2025 (compared to 2024) [Graph], Ebiquity, November 29, 2024. [Online]. Available: /statistics/1338786/media-budget-change-global-brands/
