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In 2025, cinema advertising spending worldwide reached an estimated **** billion U.S. dollars. This represented an increase of around **** percent over the previous year. According to the same study, cinema’s share in global ad revenues stood at roughly *** percent yearly between 2022 and 2025. Between 2017 and 2019, it was as high.

How often do people in the United States go to the cinema?

A 2025 survey exploring cinema attendance across different age groups in the United States found that younger generations tend to visit movie theaters more frequently. For instance, around one-third of Gen Z respondents reported going to the movies several times a month. In contrast, nearly 45 percent of baby boomers said they rarely or never attended. However, when asked whether they would go more often if ticket prices and concessions were more affordable, almost 70 percent of baby boomers expressed a willingness to do so – a view that was broadly shared across all age groups surveyed.

What are the highest-grossing movies of 2025?

In 2025, the highest-grossing film worldwide was the Chinese animated movie 'Ne Zha 2,' the only title to surpass two billion dollars in revenue. Focusing on the North American box office, Warner Bros.' 'A Minecraft Movie' led the rankings, earning approximately 423.95 million dollars in the U.S. and Canada, contributing to the studio's overall success. This strong performance helps explain why Warner Bros. ranked as the leading film production company globally, with total box office revenues exceeding 55.1 billion dollars.