This statistic displays the allocation of promotional spending by the top 20 pharmaceutical companies in the United States in 2013. During this year, ** percent of promotional spending by these companies were dedicated to direct-to-customer advertising. This type of spending has increased since 2012 and includes internet and newspaper advertisements.
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Pharma Marketing Network. (May 1, 2014). Share of promotional spending of top 20 pharmaceutical companies in the U.S. by allocation in 2013 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/388002/promotional-spending-allocation-from-top-20-pharma-companies-in-the-us/
Pharma Marketing Network. "Share of promotional spending of top 20 pharmaceutical companies in the U.S. by allocation in 2013 ." Chart. May 1, 2014. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/388002/promotional-spending-allocation-from-top-20-pharma-companies-in-the-us/
Pharma Marketing Network. (2014). Share of promotional spending of top 20 pharmaceutical companies in the U.S. by allocation in 2013 . ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/388002/promotional-spending-allocation-from-top-20-pharma-companies-in-the-us/
Pharma Marketing Network. "Share of Promotional Spending of Top 20 Pharmaceutical Companies in The U.S. by Allocation in 2013 ." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 May 2014, /statistics/388002/promotional-spending-allocation-from-top-20-pharma-companies-in-the-us/
Pharma Marketing Network, Share of promotional spending of top 20 pharmaceutical companies in the U.S. by allocation in 2013 ÌÇÐÄÆƽâ°æ, /statistics/388002/promotional-spending-allocation-from-top-20-pharma-companies-in-the-us/ (last visited August 01, 2026)
Share of promotional spending of top 20 pharmaceutical companies in the U.S. by allocation in 2013 [Graph], Pharma Marketing Network, May 1, 2014. [Online]. Available: /statistics/388002/promotional-spending-allocation-from-top-20-pharma-companies-in-the-us/
