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Digital advertising touchpoints in Germany as of September 2025

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Source

Number of respondents

39,895 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Where have you come across digital advertisements in the past 4 weeks?"

If you need more information, you can have a look at the Consumer ÌÇÐÄÆƽâ°æ Methodology.

Citation formats

Digital advertising touchpoints in Germany 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 25, 2025
**** and * are the top two answers among German consumers in our survey on the subject of "Digital advertising touchpoints".
The survey was conducted online among 39,895 respondents in Germany, in 2025.
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Statistics on " Digital advertising in Germany "

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