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Perceived effectiveness of social media advertising and/or marketing among local advertisers in the United States as of May 2024

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Sources

Release date

June 2024

Region

United States

Survey time period

April and May 2024

Number of respondents

594 respondents

Special properties

among local advertisers

Citation formats

Effeciveness of social media marketing among local advertisers in the U.S. 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 13, 2025

During a 2024 survey, ** percent of local advertisers who invested in Facebook advertising and/or marketing stated they consider this form of promotion very or extremely effective. Roughly *** in three said the same about Instagram advertising and/or marketing. 

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Statistics on " SME/SMB advertising & marketing in the U.S. "

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Other statistics that may interest you SME/SMB advertising & marketing in the U.S.

Overview

5

Leading channels

5

Marketer insights

7

Spotlight: social media

4

Advertising spending

8

Spotlight: application of artificial intelligence (AI)

4

Spotlight: marketing outsourcing

3

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Topics

SME/SMB advertising and marketing in the United StatesDigital retail media advertising in the United StatesSocial media advertising and marketing in the U.S.B2B advertising & marketing in the United States SME e-commerce
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* For commercial use only

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$0 USD
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Access limited to Free Statistics. Premium Statistics are not included.
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per month, billed annually 1
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  • Premium Statistics

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Talk to sales for pricing
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