Share of U.S. consumers annoyed by search based ads 2019-2024| ��ƽ��

Share of U.S. consumers annoyed by search based ads 2019-2024 as of June 2024, by quarter

Characteristic	Share of respondents
2018	35%
2019	43%
2020	40%
2021 Q1	39%
2021 Q2	39%
2021 Q3	38%
2021 Q4	37%
2022 Q1	37%
2022 Q2	37%
2022 Q3	37%
2022 Q4	37%
2023 Q1	35%
2023 Q2	35%
2023 Q3	35%
2023 Q4	35%
2024 Q1	35%

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Release date

June 2024

More information

Region

United States

Survey time period

2019 to 2024

Number of respondents

4,091 to 10,054 respondents per quarter

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question "Which of these statements about online advertising do you agree with?" has been answered with "It annoys me when I receive online ads based on my search history".

Each update contains the interviews of the last 12 months. If you are looking for further details you can find more information in the methodology for the ��ƽ�� Consumer ��ƽ��.

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Advertising is everywhere. But have attitudes towards it shifted in the U.S.? Comparing the values for 2023 Q1 and 2024 Q1, the share of consumers in the United States has stayed consistent at 35 percent. This contrasts with the overall trend, which is characterized by fluctuating values.

Digital advertising has found its way into most online spaces. While advertisements are unavoidable in some online spaces, there are more and more subscription models that will give customers an ad-free experience for paying extra. Alternatively, many consumers turn to adblockers and other extensions that limit websites’ ability to show and personalize advertisements based on user behavior. The share of U.S. consumers annoyed by search based ads is but one of many interesting indicators regarding online marketing. For more information on the topic , you may be interested to see the current data on attitudes towards online advertising in the U.S. including more opinions.
The survey was conducted online among 4091 to 10054 respondents per quarter in the United States, between 2019 and 2024. ��ƽ�� Consumer ��ƽ�� offer you all results of our exclusive ��ƽ�� surveys, based on more than 2,000,000 interviews.