Key insights
- E-commerce revenue
- bn SEK

Detailed statistics
E-commerce revenue in Sweden 2004-2025
- E-commerce share out of the total retail market
- %

Detailed statistics
E-commerce share of the total retail in Sweden 2007-2025
- Number of e-commerce users
- m

Detailed statistics
Number of users of e-commerce in Sweden 2017-2030
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Current statistics on this topic
Recommended statistics
Overview
8
- E-commerce revenue in Sweden 2004-2025
- Monthly e-commerce revenue in Sweden 2023-2025
- Monthly online YoY retail revenue change in Sweden 2024-2025
- E-commerce revenue in Sweden 2025, by product category
- YoY change in e-commerce revenue in Sweden 2023-2024, by category
- E-commerce share of the total retail in Sweden 2007-2025
- Share of enterprises B2C e-commerce sales via a website in Sweden 2015-2025
- E-commerce software usage distribution in Sweden 2025
Overview
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E-commerce revenue in Sweden 2004-2025

E-commerce revenue in Sweden 2004-2025
E-commerce revenue in Sweden from 2004 to 2025 (in billion SEK)
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Monthly e-commerce revenue in Sweden 2023-2025

Monthly e-commerce revenue in Sweden 2023-2025
E-commerce revenue in Sweden from January 2023 to January 2025 (in billion Swedish kronor)
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Monthly online YoY retail revenue change in Sweden 2024-2025

Monthly online YoY retail revenue change in Sweden 2024-2025
Year-over-year e-commerce revenue change in Sweden from February 2024 to January 2025
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E-commerce revenue in Sweden 2025, by product category

E-commerce revenue in Sweden 2025, by product category
E-commerce revenue in Sweden in 2025, by product category (in billion SEK)
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YoY change in e-commerce revenue in Sweden 2023-2024, by category

YoY change in e-commerce revenue in Sweden 2023-2024, by category
Percentage change in domestic e-commerce revenue in Sweden between 2023 and 2024, by category
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E-commerce share of the total retail in Sweden 2007-2025

E-commerce share of the total retail in Sweden 2007-2025
Share of the e-commerce market out of the total retail market in Sweden from 2007 to 2025
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Share of enterprises B2C e-commerce sales via a website in Sweden 2015-2025

Share of enterprises B2C e-commerce sales via a website in Sweden 2015-2025
Share of enterprises that make B2C e-commerce sales via a website in Sweden from 2015 to 2025
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E-commerce software usage distribution in Sweden 2025

E-commerce software usage distribution in Sweden 2025
Market share of e-commerce software platforms in Sweden as of September 2025
Leading players
9
- Top 10 online stores in Sweden 2025
- Top e-commerce marketplaces in Sweden 2025, by gross merchandise value
- Fashion: top 10 online stores in Sweden in 2025, by net sales
- Sweden: Top 10 food & beverages online stores 2025
- Top 10 personal care online stores in Sweden 2025, by e-commerce net sales
- Most popular online shops in Sweden 2025
- Most used websites and online services by type in Sweden 2025
- Most visited retail sites in Sweden 2025
- Most downloaded shopping apps in Sweden 2024
Leading players
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Top 10 online stores in Sweden 2025

Top 10 online stores in Sweden 2025
Top online stores in Sweden in 2025, by e-commerce net sales (in million U.S. dollar)
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Top e-commerce marketplaces in Sweden 2025, by gross merchandise value

Top e-commerce marketplaces in Sweden 2025, by gross merchandise value
Leading online marketplaces in Sweden in 2025, by gross merchandise value (in million U.S. dollars)
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Fashion: top 10 online stores in Sweden in 2025, by net sales

Fashion: top 10 online stores in Sweden in 2025, by net sales
Top online stores in the fashion segment in Sweden in 2025, by e-commerce net sales (in million U.S. dollars)
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Sweden: Top 10 food & beverages online stores 2025

Sweden: Top 10 food & beverages online stores 2025
Top online stores in the grocery segment in Sweden in 2025, by e-commerce net sales (in million U.S. dollars)
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Top 10 personal care online stores in Sweden 2025, by e-commerce net sales

Top 10 personal care online stores in Sweden 2025, by e-commerce net sales
Top online stores in the personal care segment in Sweden in 2025, by e-commerce net sales (in million U.S. dollars)
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Most popular online shops in Sweden 2025

Most popular online shops in Sweden 2025
Most popular online shops in Sweden as of June 2025
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Most used websites and online services by type in Sweden 2025

Most used websites and online services by type in Sweden 2025
Most used websites and online services by type in Sweden as of June 2025
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Most visited retail sites in Sweden 2025

Most visited retail sites in Sweden 2025
Most visited retail websites in Sweden in February 2025
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Most downloaded shopping apps in Sweden 2024

Most downloaded shopping apps in Sweden 2024
Leading shopping apps in Sweden in 2024, by number of downloads (in 1,000s)
Online shopping
7
- Most popular categories for online purchases in Sweden 2025
- Second-hand online shopping in Sweden 2024, by category
- Online shopping frequency in Sweden 2024
- Monthly average order value of online purchases in Sweden 2023-2025
- Most common online payments by type in Sweden 2025
- Most returned online purchases by category in Sweden 2025
- Attitudes towards online shopping in Sweden 2025
Online shopping
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Most popular categories for online purchases in Sweden 2025

Most popular categories for online purchases in Sweden 2025
Most popular categories for online purchases in Sweden as of June 2025
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Second-hand online shopping in Sweden 2024, by category

Second-hand online shopping in Sweden 2024, by category
Most purchased second-hand products online in Sweden in 2024, by category
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Online shopping frequency in Sweden 2024

Online shopping frequency in Sweden 2024
Online shopping frequency in Sweden in 2024
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Monthly average order value of online purchases in Sweden 2023-2025

Monthly average order value of online purchases in Sweden 2023-2025
Average order value of e-commerce purchases in Sweden from January 2023 to January 2025 (in thousand Swedish kronor)
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Most common online payments by type in Sweden 2025

Most common online payments by type in Sweden 2025
Most common online payments by type in Sweden as of June 2025
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Most returned online purchases by category in Sweden 2025

Most returned online purchases by category in Sweden 2025
Most returned online purchases by category in Sweden as of June 2025
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Attitudes towards online shopping in Sweden 2025

Attitudes towards online shopping in Sweden 2025
Attitudes towards online shopping in Sweden as of June 2025
Cross-border e-commerce
7
- Most used international marketplaces in Sweden 2024
- Leading foreign markets for online shoppers in Sweden 2023-2024
- Quarterly cross-border e-commerce consumers in Sweden 2020-2026
- International e-commerce purchase frequency in Sweden 2024
- Cross-border purchases in Sweden 2025, by category
- Reasons for cross-border e-commerce in Sweden 2024
- Reasons stopping online shoppers from purchasing cross-border in Sweden 2024
Cross-border e-commerce
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Most used international marketplaces in Sweden 2024

Most used international marketplaces in Sweden 2024
Most popular international marketplaces in Sweden in 2024
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Leading foreign markets for online shoppers in Sweden 2023-2024

Leading foreign markets for online shoppers in Sweden 2023-2024
Leading foreign markets for online shoppers in Sweden in 2023 and 2024, by country
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Quarterly cross-border e-commerce consumers in Sweden 2020-2026

Quarterly cross-border e-commerce consumers in Sweden 2020-2026
Share of cross-border online shoppers in Sweden from 1st quarter 2020 to 1st quarter 2026
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International e-commerce purchase frequency in Sweden 2024

International e-commerce purchase frequency in Sweden 2024
Cross-border online shopping frequency in Sweden in 2024
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Cross-border purchases in Sweden 2025, by category

Cross-border purchases in Sweden 2025, by category
Cross-border online shopping in Sweden in January 2025, by product category
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Reasons for cross-border e-commerce in Sweden 2024

Reasons for cross-border e-commerce in Sweden 2024
Main reasons for cross-border online shopping in Sweden in 2024
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Reasons stopping online shoppers from purchasing cross-border in Sweden 2024

Reasons stopping online shoppers from purchasing cross-border in Sweden 2024
Main reasons why online shoppers do not purchase products cross-border in Sweden in 2024
Consumers
6
- Number of users of e-commerce in Sweden 2017-2030
- Online buyer penetration in Sweden in 2025
- Individuals who ordered online in Sweden 2025, by gender and age
- Individuals who ordered online in Sweden 2024, by region
- Individuals who ordered online in Sweden 2024, by income
- Individuals who ordered online in Sweden 2024, by occupation
Consumers
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Number of users of e-commerce in Sweden 2017-2030

Number of users of e-commerce in Sweden 2017-2030
Number of users of e-commerce in Sweden from 2017 to 2030 (in millions)
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Online buyer penetration in Sweden in 2025

Online buyer penetration in Sweden in 2025
E-commerce penetration in Sweden from January 2023 to January 2025
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Individuals who ordered online in Sweden 2025, by gender and age

Individuals who ordered online in Sweden 2025, by gender and age
Share of online shoppers in Sweden in 2025, by gender and age
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Individuals who ordered online in Sweden 2024, by region

Individuals who ordered online in Sweden 2024, by region
Share of online shoppers in Sweden in 2024, by region
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Individuals who ordered online in Sweden 2024, by income

Individuals who ordered online in Sweden 2024, by income
Share of online shoppers in Sweden in 2024, by income
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Individuals who ordered online in Sweden 2024, by occupation

Individuals who ordered online in Sweden 2024, by occupation
Share of online shoppers in Sweden in 2024, by employment status
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