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E-commerce in Finland

Statistics report about e-commerce in Finland

The report provides information on e-commerce in Finland. It gives a general overview of the market and presents online shopping trends and habits. Furthermore, it includes information on delivery methods and preferences, as well as digital payments.

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Table of contents

Market overview

9
  • Premium Statistic Distribution of e-commerce sales in Finland 2023, by type of product
  • Premium Statistic Most popular e-commerce platforms in Finland 2023
  • Premium Forecast Revenue of the e-commerce industry in Finland 2017-2030
  • Premium Forecast E-commerce market revenue in Finland 2019-2029, by segment
  • Premium Forecast Revenue share of the cross-border e-commerce market in Finland 2017-2025
  • Premium Forecast Number of users of e-commerce in Finland 2017-2030
  • Premium Forecast Penetration rate of e-commerce in Finland 2017-2030
  • Premium Statistic Share of individuals using the internet to sell goods or services in Finland 2025
  • Premium Forecast E-commerce revenue in the Nordic countries 2025, by country

Online shopping

6
  • Premium Statistic Online shopping penetration in Finland 2024, by gender and age group
  • Premium Statistic Share of domestic and cross-border online shoppers in Finland 2023
  • Premium Forecast Most returned online purchases by category in Finland 2025
  • Premium Statistic Returns of online products compared to the average return rate in Finland 2024
  • Premium Statistic Return rate of online purchased goods and services in Finland 2024
  • Premium Statistic Cart abandonment rate in the Nordics 2026, by device

Webshops and channels

5
  • Premium Forecast Most popular online shops in Finland 2025
  • Premium Statistic Top 10 online stores in Finland 2025, by e-commerce net sales
  • Premium Forecast Top 10 personal care online stores in Finland 2023, by e-commerce net sales
  • Premium Forecast Finland: top 5 beauty online stores 2023
  • Premium Statistic Most popular beauty and cosmetics websites in Finland 2026, by website traffic

E-commerce channels used by companies

5
  • Basic Statistic Share of enterprises that make B2C e-commerce sales via websites in Finland 2014-2023
  • Basic Statistic Share of enterprises with web sales in the Nordic countries 2013-2023
  • Premium Statistic Share of B2B companies selling digitally in the Nordics 2024, by sector
  • Premium Statistic Data usage among B2B e-commerce companies in the Nordics 2024
  • Premium Statistic Estimated B2B e-commerce revenue of physical goods in Finland 2018-2026

Digital payments

3
  • Premium Forecast Biggest e-commerce payment brands in Finland 2024
  • Premium Statistic Most common e-commerce payment methods in Finland 2023
  • Premium Statistic Preferred payment method for online payments in Finland 2024

Delivery methods and preferences

3
  • Premium Statistic Preferred methods of delivery in Finland 2024
  • Premium Statistic Anticipated delivery times of domestic online stores in Finland 2024
  • Premium Statistic Anticipated delivery times of foreign online stores in Finland 2024
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