Key insights
- Top online marketplace in Sweden by GMV
- Amazon

Detailed statistics
Top e-commerce marketplaces in Sweden 2025, by gross merchandise value
- Top online marketplace in Norway by GMV
- Elkjop

Detailed statistics
Top e-commerce marketplaces in Norway 2024, by gross merchandise value
- Top online marketplace in Denmark by GMV
- Zalando

Detailed statistics
Top e-commerce marketplaces in Denmark 2023, by gross merchandise value
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Current statistics on this topic
Recommended statistics
Overview
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Revenue of the e-commerce industry in the Nordics 2017-2030

Revenue of the e-commerce industry in the Nordics 2017-2030
Revenue of the e-commerce industry in the Nordics from 2017 to 2030 (in billion U.S. dollars)
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E-commerce revenue in the Nordics 2019-2029, by segment

E-commerce revenue in the Nordics 2019-2029, by segment
Retail e-commerce revenue in the Nordic countries from 2019 to 2029, by segment (in billion U.S. dollars)
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Quarterly growth in e-commerce GMV in the Nordics 2025-2026

Quarterly growth in e-commerce GMV in the Nordics 2025-2026
YoY percentage change in digital commerce in Nordic countries from 1st quarter 2025 to 1st quarter 2026
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Companies selling on online marketplaces in the Nordics 2018-2023

Companies selling on online marketplaces in the Nordics 2018-2023
Enterprises with web sales via e-commerce marketplaces in the Nordic countries from 2018 to 2023
Leading marketplaces
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- Top e-commerce marketplaces in Sweden 2025, by gross merchandise value
- Top e-commerce marketplaces in Norway 2024, by gross merchandise value
- Top e-commerce marketplaces in Denmark 2023, by gross merchandise value
- Top e-commerce marketplaces in Finland 2025, by gross merchandise value
- Leading online marketplaces in Sweden 2023, based on visit share
- Top digital marketplaces in Denmark 2024
- Leading online marketplaces in Finland 2023, based on visit share
- E-commerce net sales of amazon.se 2020-2027
- Monthly traffic to Zalando in the Nordics 2023-2026
Leading marketplaces
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Top e-commerce marketplaces in Sweden 2025, by gross merchandise value

Top e-commerce marketplaces in Sweden 2025, by gross merchandise value
Leading online marketplaces in Sweden in 2025, by gross merchandise value (in million U.S. dollars)
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Top e-commerce marketplaces in Norway 2024, by gross merchandise value

Top e-commerce marketplaces in Norway 2024, by gross merchandise value
Leading online marketplaces in Norway in 2024, by gross merchandise value (in million U.S. dollars)
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Top e-commerce marketplaces in Denmark 2023, by gross merchandise value

Top e-commerce marketplaces in Denmark 2023, by gross merchandise value
Leading online marketplaces in Denmark in 2023, by gross merchandise value (in million U.S. dollars)
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Top e-commerce marketplaces in Finland 2025, by gross merchandise value

Top e-commerce marketplaces in Finland 2025, by gross merchandise value
Leading online marketplaces in Finland in 2025, by gross merchandise value (in million U.S. dollars)
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Leading online marketplaces in Sweden 2023, based on visit share

Leading online marketplaces in Sweden 2023, based on visit share
Most popular online marketplaces in Sweden in December 2023, based on share of visits
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Top digital marketplaces in Denmark 2024

Top digital marketplaces in Denmark 2024
Most popular online marketplaces in Denmark in 2024, by share of online shoppers
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Leading online marketplaces in Finland 2023, based on visit share

Leading online marketplaces in Finland 2023, based on visit share
Most popular online marketplaces in Finland in December 2023, based on share of visits
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E-commerce net sales of amazon.se 2020-2027

E-commerce net sales of amazon.se 2020-2027
E-commerce net sales of amazon.se from 2020 to 2025, with forecasts for 2026 and 2027 (in million U.S. dollars)
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Monthly traffic to Zalando in the Nordics 2023-2026

Monthly traffic to Zalando in the Nordics 2023-2026
Website traffic to Zalando in the Nordic countries from December 2023 to April 2026 (in million visits)
Second-hand marketplaces
9
- Revenue of Schibsted's marketplaces in the Nordics 2019-2023
- Schibsted's marketplaces revenue share in Nordics 2023, by segment
- Revenue of Tori.fi 2018-2022
- Revenue of Finn.no 2018-2022
- Revenue of Blocket 2018-2022
- GMV of Tradera from 2017 to 2023
- Website traffic to selected recommerce marketplaces in the Nordics 2026
- Bounce rate of selected recommerce marketplaces in the Nordics 2024
- Pages viewed per visit of selected second-hand marketplaces in the Nordics 2024
Second-hand marketplaces
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Revenue of Schibsted's marketplaces in the Nordics 2019-2023

Revenue of Schibsted's marketplaces in the Nordics 2019-2023
Revenue of Schibsted's online marketplaces in the Nordic countries from 2019 to 2023 (in million Norwegian kroner)
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Schibsted's marketplaces revenue share in Nordics 2023, by segment

Schibsted's marketplaces revenue share in Nordics 2023, by segment
Revenue distribution of Schibsted's online marketplaces in the Nordic countries in 4th quarter 2023, by segment
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Revenue of Tori.fi 2018-2022

Revenue of Tori.fi 2018-2022
Annual revenue of Tori.fi from 2018 to 2022 (in million euros)
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Revenue of Finn.no 2018-2022

Revenue of Finn.no 2018-2022
Annual revenue of Finn.no from 2018 to 2022 (in million Norwegian kroner)
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Revenue of Blocket 2018-2022

Revenue of Blocket 2018-2022
Annual revenue of Blocket from 2018 to 2022 (in million Swedish krona)
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GMV of Tradera from 2017 to 2023

GMV of Tradera from 2017 to 2023
Gross Merchandise Value (GMV) of Tradera from 2017 to 2023 (in million US dollars)
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Website traffic to selected recommerce marketplaces in the Nordics 2026

Website traffic to selected recommerce marketplaces in the Nordics 2026
Number of website visits to selected marketplaces for buying and selling second-hand items online in the Nordics in May 2026 (in millions)
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Bounce rate of selected recommerce marketplaces in the Nordics 2024

Bounce rate of selected recommerce marketplaces in the Nordics 2024
Bounce rate of selected online marketplaces for buying and selling second-hand items in the Nordics in February 2024
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Pages viewed per visit of selected second-hand marketplaces in the Nordics 2024

Pages viewed per visit of selected second-hand marketplaces in the Nordics 2024
Average number of pages viewed per visit of selected second-hand online marketplaces in the Nordics in February 2024
Top marketplace apps
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Main marketplace apps in Sweden 2023, by downloads

Main marketplace apps in Sweden 2023, by downloads
Leading marketplace apps in Sweden in 2023, by number of downloads (in 1,000s)
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Main marketplace apps in Norway 2024, by downloads

Main marketplace apps in Norway 2024, by downloads
Leading marketplace apps in Norway in 2024, by number of downloads (in 1,000s)
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Main marketplace apps in Denmark 2023, by downloads

Main marketplace apps in Denmark 2023, by downloads
Leading marketplace apps in Denmark in 2023, by number of downloads (in 1,000s)
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Main marketplace apps in Finland 2023, by downloads

Main marketplace apps in Finland 2023, by downloads
Leading marketplace apps in Finland in 2023, by number of downloads (in 1,000s)
Online shoppers
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- Online channels usage for product search in the Nordics 2023
- Online marketplaces usage for product search in the Nordics 2023, by gender
- Online marketplaces usage for product search in the Nordics 2023, by age group
- Amazon mobile audience share in the Nordics 2023, by age group
- Amazon mobile audience share in the Nordics 2023, by gender
- EBay mobile audience share in the Nordics 2023, by age group
- Alibaba mobile audience share in the Nordics 2023, by age group
- Wish mobile audience share in the Nordics 2023, by age group
Online shoppers
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Online channels usage for product search in the Nordics 2023

Online channels usage for product search in the Nordics 2023
Online channels where consumers start their shopping journey in the Nordic countries in 2nd quarter 2023
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Online marketplaces usage for product search in the Nordics 2023, by gender

Online marketplaces usage for product search in the Nordics 2023, by gender
Share of shoppers using online marketplaces to search for product information in the Nordic countries in 2nd quarter 2023, by gender
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Online marketplaces usage for product search in the Nordics 2023, by age group

Online marketplaces usage for product search in the Nordics 2023, by age group
Share of shoppers using online marketplaces to search for product information in the Nordic countries in 2nd quarter 2023, by generation
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Amazon mobile audience share in the Nordics 2023, by age group

Amazon mobile audience share in the Nordics 2023, by age group
Distribution of Amazon mobile shoppers in the Nordic countries as of March 2023, by age group
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Amazon mobile audience share in the Nordics 2023, by gender

Amazon mobile audience share in the Nordics 2023, by gender
Distribution of Amazon mobile shoppers in the Nordic countries as of March 2023, by gender
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EBay mobile audience share in the Nordics 2023, by age group

EBay mobile audience share in the Nordics 2023, by age group
Distribution of eBay mobile shoppers in the Nordic countries as of March 2023, by age group
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Alibaba mobile audience share in the Nordics 2023, by age group

Alibaba mobile audience share in the Nordics 2023, by age group
Distribution of Alibaba mobile shoppers in the Nordic countries as of August 2023, by age group
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Wish mobile audience share in the Nordics 2023, by age group

Wish mobile audience share in the Nordics 2023, by age group
Distribution of Wish mobile shoppers in the Nordic countries as of March 2023, by age group
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