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E-commerce in Sweden

Statistics report about e-commerce in Sweden

This report presents the e-commerce market in Sweden. It provides information on the market's key figures, like annual revenue and sales growth of main product categories. The report also features chapters on users and online shopping. Moreover, it features data on the most in-demand e-commerce websites and shopping apps.

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Table of contents

Overview

8
  • Premium Statistic E-commerce revenue in Sweden 2004-2025
  • Premium Statistic Monthly e-commerce revenue in Sweden 2023-2025
  • Premium Statistic Monthly online YoY retail revenue change in Sweden 2024-2025
  • Premium Statistic E-commerce revenue in Sweden 2025, by product category
  • Premium Statistic YoY change in e-commerce revenue in Sweden 2023-2024, by category
  • Premium Statistic E-commerce share of the total retail in Sweden 2007-2025
  • Basic Statistic Share of enterprises B2C e-commerce sales via a website in Sweden 2015-2025
  • Premium Statistic E-commerce software usage distribution in Sweden 2025

Leading players

9
  • Premium Forecast Top 10 online stores in Sweden 2025
  • Premium Statistic Top e-commerce marketplaces in Sweden 2025, by gross merchandise value
  • Premium Statistic Fashion: top 10 online stores in Sweden in 2025, by net sales
  • Premium Statistic Sweden: Top 10 food & beverages online stores 2025
  • Premium Statistic Top 10 personal care online stores in Sweden 2025, by e-commerce net sales
  • Premium Forecast Most popular online shops in Sweden 2025
  • Premium Forecast Most used websites and online services by type in Sweden 2025
  • Premium Statistic Most visited retail sites in Sweden 2025
  • Premium Statistic Most downloaded shopping apps in Sweden 2024

Online shopping

7
  • Premium Forecast Most popular categories for online purchases in Sweden 2025
  • Premium Statistic Second-hand online shopping in Sweden 2024, by category
  • Premium Statistic Online shopping frequency in Sweden 2024
  • Premium Statistic Monthly average order value of online purchases in Sweden 2023-2025
  • Premium Forecast Most common online payments by type in Sweden 2025
  • Premium Forecast Most returned online purchases by category in Sweden 2025
  • Premium Forecast Attitudes towards online shopping in Sweden 2025

Cross-border e-commerce

7
  • Premium Statistic Most used international marketplaces in Sweden 2024
  • Premium Statistic Leading foreign markets for online shoppers in Sweden 2023-2024
  • Premium Statistic Quarterly cross-border e-commerce consumers in Sweden 2020-2026
  • Premium Statistic International e-commerce purchase frequency in Sweden 2024
  • Premium Statistic Cross-border purchases in Sweden 2025, by category
  • Premium Statistic Reasons for cross-border e-commerce in Sweden 2024
  • Premium Statistic Reasons stopping online shoppers from purchasing cross-border in Sweden 2024

Consumers

6
  • Premium Forecast Number of users of e-commerce in Sweden 2017-2030
  • Premium Statistic Online buyer penetration in Sweden in 2025
  • Premium Statistic Individuals who ordered online in Sweden 2025, by gender and age
  • Premium Statistic Individuals who ordered online in Sweden 2024, by region
  • Premium Statistic Individuals who ordered online in Sweden 2024, by income
  • Premium Statistic Individuals who ordered online in Sweden 2024, by occupation
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