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Share of online shoppers in Sweden in 2024, by income

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Source

Release date

October 2025

Region

Sweden

Survey time period

2024

Age group

16 years and older

Special properties

consumer who have shopped online within the last three months

Supplementary notes

Distribution of income expressed in income quintiles.

Citation formats

Individuals who ordered online in Sweden 2024, by income

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 1, 2026

In 2024, Swedish consumers with more disposable income were more likely to shop online. For example, about ** percent of consumers with the highest income purchased goods via the internet. Conversely, only ** percent of consumers with the lowest income opted for e-commerce shopping.

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Overview

8

Leading players

8

Online shopping

7

Cross-border e-commerce

7

Consumers

6

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Topics

E-commerce in SwedenSwedenDigital payments landscape in Sweden E-commerce in the NordicsRetail industry in Sweden
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