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E-commerce in the Nordics

Statistics report on e-commerce in the Nordics

This report presents insights and statistics on the e-commerce market in the Nordic countries. It provides an overview of the entire Nordic market, including e-commerce revenues, share of online shoppers as well as foreign online sales among Nordic consumers. It furthermore contains country-specific statistics about consumers' most popular online shopping categories in Sweden, Denmark, Norway, and Finland.

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Table of contents

Overview

6
  • Premium Forecast Revenue of the e-commerce industry in the Nordics 2017-2030
  • Premium Statistic Quarterly growth in e-commerce GMV in the Nordics 2025-2026
  • Premium Forecast E-commerce revenue in the Nordic countries 2025, by country
  • Premium Statistic Cross-border B2C e-commerce revenue in the Nordics 2019-2022
  • Basic Statistic Share of enterprises with web sales in the Nordic countries 2013-2023
  • Basic Statistic Companies selling on online marketplaces in the Nordics 2018-2023

Segments

5
  • Premium Forecast E-commerce revenue in the Nordics 2019-2029, by segment
  • Premium Statistic E-commerce revenue in Sweden 2025, by product category
  • Premium Statistic Value of products purchased online in Denmark 2023, by category
  • Premium Statistic Total online spend of physical goods in Norway 2023, by category
  • Premium Forecast E-commerce market revenue in Finland 2019-2029, by segment

Leading stores

8
  • Premium Forecast Top 10 online stores in Sweden 2025
  • Basic Forecast Top 10 online stores in Denmark 2024
  • Premium Forecast Norway: Top 10 online stores 2024
  • Premium Statistic Top 10 online stores in Finland 2025, by e-commerce net sales
  • Premium Statistic Leading e-commerce and shopping websites in Sweden 2023, based on visit share
  • Basic Statistic Most visited retail websites in Denmark 2026
  • Basic Statistic Most visited online stores in Norway 2026
  • Premium Statistic Leading e-commerce and shopping websites in Finland 2023, based on visit share

Consumption

7
  • Premium Statistic Share of online shoppers in the Nordic countries 2016-2023
  • Premium Statistic Online shoppers in the Nordic countries 2023 by age group
  • Premium Statistic Online shoppers in the Nordic countries 2023, by age group and gender
  • Premium Statistic Individuals who ordered online in the Nordic countries 2023, by occupation
  • Premium Statistic Nordics: shoppers doing research before making a purchase in 2023
  • Basic Statistic Most purchased items online in the Nordics 2024
  • Premium Statistic Most used payment methods for online purchases in Scandinavia 2024

Device usage

4
  • Premium Statistic Online retail website visits and orders in Nordic countries 2024, by device
  • Basic Statistic Annual growth in e-commerce traffic in the Nordics 2025-2026, by device
  • Premium Statistic Cart abandonment rate in the Nordics 2026, by device
  • Premium Statistic Social referrals to e-commerce sites in the Nordics 2024, by device

Shopping apps

4
  • Premium Statistic Most downloaded shopping apps in Sweden 2024
  • Premium Statistic Most downloaded shopping apps in Denmark 2024
  • Premium Statistic Most downloaded shopping apps in Norway 2024
  • Premium Statistic Most downloaded shopping apps in Finland 2023
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