In 2024, the eight national areas of Sweden showed little variation in e-commerce penetration. Stockholm hosted the largest share of e-commerce shoppers in the country, as ***percent of people made online purchases in the region. Similarly, around ** percent of people in East and Central Sweden, and West Sweden bought things online. Småland and islands had the lowest share of online shoppers, at approximately ** percent.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Statistics Sweden. (October 17, 2025). Share of online shoppers in Sweden in 2024, by region [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1372471/sweden-online-shopping-region/
Statistics Sweden. "Share of online shoppers in Sweden in 2024, by region." Chart. October 17, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1372471/sweden-online-shopping-region/
Statistics Sweden. (2025). Share of online shoppers in Sweden in 2024, by region. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1372471/sweden-online-shopping-region/
Statistics Sweden. "Share of Online Shoppers in Sweden in 2024, by Region." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Oct 2025, /statistics/1372471/sweden-online-shopping-region/
Statistics Sweden, Share of online shoppers in Sweden in 2024, by region ÌÇÐÄÆƽâ°æ, /statistics/1372471/sweden-online-shopping-region/ (last visited July 28, 2026)
Share of online shoppers in Sweden in 2024, by region [Graph], Statistics Sweden, October 17, 2025. [Online]. Available: /statistics/1372471/sweden-online-shopping-region/
