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Leading online marketplaces in Sweden in 2025, by gross merchandise value (in million U.S. dollars)

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Source

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Release date

May 2026

Region

Sweden

Survey time period

2025

Supplementary notes

The release date is the date of access.

In general, GMV (Gross Merchandise Value) includes first- and third-party sales, including taxes, shipping fees, or additional charges, before taking into account deductions such as discounts or returns. 

Citation formats

Top e-commerce marketplaces in Sweden 2025, by gross merchandise value

Published by ÌÇÐÄÆƽâ°æ Research Department, May 13, 2026

In 2025, Amazon led the ranking in Sweden as the leading online marketplace, based on gross merchandise value (GMV). That year, Amazon generated a GMV of around **** billion U.S. dollars in Sweden. With a GMV of about **** billion U.S. dollars, Elgiganten came in second, followed by Apotea with roughly ***million U.S. dollars.

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Overview

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Leading marketplaces

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Second-hand marketplaces

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Top marketplace apps

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Online shoppers

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