Most popular categories for online purchases in Sweden 2025| ��ƽ��

Most popular categories for online purchases in Sweden as of June 2025

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Number of respondents

2,018 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Which of these items have you bought online in the past 12 months?"

If you need more information, you can have a look at the Consumer ��ƽ�� Methodology.

Citation formats

The variety of products that can be purchased online is continuously growing. Among Swedish consumers the two most popular categories for online purchases are *** and **. ** percent and ** percent of consumers respectively chose these answers in our representative online survey. The survey was conducted online among 2,018 respondents in Sweden, in 2025. Looking to gain valuable insights about customers of online shops across the globe? Check out our reports about consumers of online shops worldwide. These reports offer the readers a comprehensive overview of customers of eCommerce brands: who they are; what they like; what they think; and how to reach them.