In 2024, the biggest reason Swedish shoppers did not want to buy from foreign online stores was because they believed that everything they needed was available in Sweden. Around *** percent of the survey respondents cited this as their main reason against cross-border e-commerce. Furthermore, about ** percent of online shoppers said that the lack of trust that the parcel will arrive in time stopped them from ordering from overseas.Â
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PostNord. (November 14, 2024). Main reasons why online shoppers do not purchase products cross-border in Sweden in 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/867588/reasons-why-consumers-did-not-purchase-from-foreign-online-shops-in-sweden/
PostNord. "Main reasons why online shoppers do not purchase products cross-border in Sweden in 2024." Chart. November 14, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/867588/reasons-why-consumers-did-not-purchase-from-foreign-online-shops-in-sweden/
PostNord. (2024). Main reasons why online shoppers do not purchase products cross-border in Sweden in 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/867588/reasons-why-consumers-did-not-purchase-from-foreign-online-shops-in-sweden/
PostNord. "Main Reasons Why Online Shoppers Do Not Purchase Products Cross-border in Sweden in 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 Nov 2024, /statistics/867588/reasons-why-consumers-did-not-purchase-from-foreign-online-shops-in-sweden/
PostNord, Main reasons why online shoppers do not purchase products cross-border in Sweden in 2024 ÌÇÐÄÆƽâ°æ, /statistics/867588/reasons-why-consumers-did-not-purchase-from-foreign-online-shops-in-sweden/ (last visited July 30, 2026)
Main reasons why online shoppers do not purchase products cross-border in Sweden in 2024 [Graph], PostNord, November 14, 2024. [Online]. Available: /statistics/867588/reasons-why-consumers-did-not-purchase-from-foreign-online-shops-in-sweden/
