From January 2023 to January 2025, the e-commerce penetration rate in Sweden ranged between ** and ** percent. Online shopping peaked during the festive period. In November and December 2024, approximately ** percent of Swedes purchased online. The lowest share was recorded in January 2023, at around ** ±è±ð°ù³¦±ð²Ô³Ù.Ìý
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Svensk Handel. (February 21, 2025). E-commerce penetration in Sweden from January 2023 to January 2025
[Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 14, 2026, from /statistics/248380/online-buyer-penetration-in-sweden/
Svensk Handel. "E-commerce penetration in Sweden from January 2023 to January 2025
." Chart. February 21, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 14, 2026. /statistics/248380/online-buyer-penetration-in-sweden/
Svensk Handel. (2025). E-commerce penetration in Sweden from January 2023 to January 2025
. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 14, 2026. /statistics/248380/online-buyer-penetration-in-sweden/
Svensk Handel. "E-commerce Penetration in Sweden from January 2023 to January 2025
." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 Feb 2025, /statistics/248380/online-buyer-penetration-in-sweden/
Svensk Handel, E-commerce penetration in Sweden from January 2023 to January 2025
ÌÇÐÄÆƽâ°æ, /statistics/248380/online-buyer-penetration-in-sweden/ (last visited July 14, 2026)
E-commerce penetration in Sweden from January 2023 to January 2025
[Graph], Svensk Handel, February 21, 2025. [Online]. Available: /statistics/248380/online-buyer-penetration-in-sweden/
