ÌÇÐÄÆƽâ°æ

Shopify was the e-commerce software with the biggest market share in Sweden, as of September 2025. Over ** percent of e-commerce websites were created using e-commerce platforms empowered by Shopify, while around ** percent were based on Wix Stores. 

E-commerce in Sweden

In 2022, e-commerce accounted for ** percent of the total retail market in Sweden. That year, the e-commerce market revenue was valued at *** billion Swedish kroner. This was a slight decrease of ** billion Swedish kroner compared to 2021. The drop in e-commerce revenue was primarily due to reduced demand for online shopping, as consumers returned to the high street after the COVID-19 pandemic. In 2022, home electronics were the best-selling B2C merchandise, with ** billion Swedish kroner in revenue. The fashion segment followed, with around ** billion Swedish kroner in revenue.

 What products do they buy online?

In 2022, clothing was the most popular merchandise among online shoppers in Sweden, with over ** percent of online shoppers buying clothes online. As a result, it was also the most returned product category, with one-third of Swedish shoppers returning these items. The ranking of favorite products included shoes (** percent), drugstore and health products (** percent), and cosmetics and body care (** percent).