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Top online stores in Sweden in 2025, by e-commerce net sales (in million U.S. dollar)

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Supplementary notes

The encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets. 

The following are not included in the e-commerce market: marketplace platforms only, digitally distributed services (e.g. travel tickets), online stores dedicated to digital media downloads or streams as well as online stores dedicated to B2B markets nor sales between private persons (C2C). Market volume, market growth and all monetary figures at store level refer to the annual e-commerce net sales after the deduction of returns.

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Top 10 online stores in Sweden 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 28, 2026

**** is leading the e-commerce market, with e-commerce net sales of 2.98 billion U.S. dollars in 2025 generated in Sweden, followed by elgiganten.se with 1.21 billion U.S. dollars. Third place is taken by temu.com with revenues of 909 million U.S. dollars. 

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Statistics on " E-commerce in the Nordics "

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Overview

6

Segments

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Leading stores

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Consumption

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Device usage

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Shopping apps

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Topics

E-commerce in SwedenSwedenDigital payments landscape in Sweden E-commerce in the NordicsRetail industry in Sweden
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