The majority of Swedish consumers aged 16 to 64 purchased goods online in 2025. This indicates that the working-age population is the driving force of e-commerce in Sweden, with the largest share of online shoppers coming from this demographic. When comparing genders, women aged 25 to 34 engaged the most in e-commerce. Over** Swedish women in this age group bought goods over the internet.
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Statistics Sweden. (October 17, 2025). Share of online shoppers in Sweden in 2025, by gender and age [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1372447/sweden-online-shopping-gender-age/
Statistics Sweden. "Share of online shoppers in Sweden in 2025, by gender and age." Chart. October 17, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1372447/sweden-online-shopping-gender-age/
Statistics Sweden. (2025). Share of online shoppers in Sweden in 2025, by gender and age. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1372447/sweden-online-shopping-gender-age/
Statistics Sweden. "Share of Online Shoppers in Sweden in 2025, by Gender and Age." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Oct 2025, /statistics/1372447/sweden-online-shopping-gender-age/
Statistics Sweden, Share of online shoppers in Sweden in 2025, by gender and age ÌÇÐÄÆƽâ°æ, /statistics/1372447/sweden-online-shopping-gender-age/ (last visited July 27, 2026)
Share of online shoppers in Sweden in 2025, by gender and age [Graph], Statistics Sweden, October 17, 2025. [Online]. Available: /statistics/1372447/sweden-online-shopping-gender-age/
