Key insights
- Most demanded product category in Italy
- Electronics and household appliances

Detailed statistics
Shopping intentions during Black Friday in Italy 2025, by product category
- Share of Italians who plan to shop on Black Friday
- %

Detailed statistics
Share of consumers in Europe who were likely to buy something on Black Friday 2024
- Share of shoppers planning to shop offline in Italy
- %

Detailed statistics
Leading sales channels among consumers during Black Friday in Italy 2024
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Current statistics on this topic
Recommended statistics
Black Friday shopping in Europe
11
- Awareness of Black Friday worldwide 2025, by country
- Consumers planning to shop the November sales events worldwide 2025
- Share of consumers in Europe who were likely to buy something on Black Friday 2024
- Consumers in Europe who plan to keep their Black Friday spending stable 2024
- Average budget for Black Friday shopping in selected European countries 2024
- Gifting habits during Black Friday in selected countries 2024
- Importance of sustainability during Black Friday shopping in selected countries 2023
- Consumers who plan to shop during Black Friday in France 2024, by age
- Black Friday: expected spending in the United Kingdom (UK) 2016-2025
- Planned purchases on Black Friday in Poland 2024, by product category
- Shoppers who used/plan to use GenAI during Black Friday/Singles' Day in Germany 2025
Black Friday shopping in Europe
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Awareness of Black Friday worldwide 2025, by country

Awareness of Black Friday worldwide 2025, by country
Awareness of Black Friday worldwide in 2025, by country
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Consumers planning to shop the November sales events worldwide 2025

Consumers planning to shop the November sales events worldwide 2025
Share of consumers who said they would shop during November sales events worldwide in 2025, by country
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Share of consumers in Europe who were likely to buy something on Black Friday 2024

Share of consumers in Europe who were likely to buy something on Black Friday 2024
Share of consumers in Europe who were likely to purchase something during Black Friday in 2024, by country
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Consumers in Europe who plan to keep their Black Friday spending stable 2024

Consumers in Europe who plan to keep their Black Friday spending stable 2024
Share of consumers in Europe who plan to keep their Black Friday spending stable in 2024, by country
-
Average budget for Black Friday shopping in selected European countries 2024

Average budget for Black Friday shopping in selected European countries 2024
Average budget for Black Friday shopping in selected European countries in 2024 (in euros)
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Gifting habits during Black Friday in selected countries 2024

Gifting habits during Black Friday in selected countries 2024
Share of consumers who make purchases on Black Friday for family and friends rather than for themselves in selected countries in 2024
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Importance of sustainability during Black Friday shopping in selected countries 2023

Importance of sustainability during Black Friday shopping in selected countries 2023
Consumers who keep sustainability in mind when shopping for Black Friday in selected European countries in 2023
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Consumers who plan to shop during Black Friday in France 2024, by age

Consumers who plan to shop during Black Friday in France 2024, by age
Consumers who plan to shop during Black Friday in France in 2024, by age
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Black Friday: expected spending in the United Kingdom (UK) 2016-2025

Black Friday: expected spending in the United Kingdom (UK) 2016-2025
Value of spending over Black Friday weekend in the United Kingdom (UK) from 2016 to 2024, with a forecast for 2025 (in billion GBP)
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Planned purchases on Black Friday in Poland 2024, by product category

Planned purchases on Black Friday in Poland 2024, by product category
Most popular product categories during Black Friday in Poland in 2024
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Shoppers who used/plan to use GenAI during Black Friday/Singles' Day in Germany 2025

Shoppers who used/plan to use GenAI during Black Friday/Singles' Day in Germany 2025
Share of shoppers who have used generative AI in their shopping journey before and plan to use it for Black Friday, Cyber Monday, or Singles' Day in Germany in 2025
Black Friday shopping in Italy
7
- Attitudes toward sustainable purchases during Black Friday in Italy 2025
- Importance of sustainability during Black Friday in Italy 2023, by generation
- Brands associated the most with Black Friday in Italy 2023
- Shopping intentions during Black Friday in Italy 2025, by product category
- Consumers intending to buy electronics during Black Friday in Italy 2024, by gender
- Main reasons to shop during Black Friday in Italy 2024
- Attitude towards Black Friday purchases in Italy 2023
Black Friday shopping in Italy
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Attitudes toward sustainable purchases during Black Friday in Italy 2025

Attitudes toward sustainable purchases during Black Friday in Italy 2025
Attitudes toward sustainable purchases during Black Friday in Italy in 2025
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Importance of sustainability during Black Friday in Italy 2023, by generation

Importance of sustainability during Black Friday in Italy 2023, by generation
Consumers who keep sustainability in mind when shopping for Black Friday in Italy in 2023, by generation
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Brands associated the most with Black Friday in Italy 2023

Brands associated the most with Black Friday in Italy 2023
Brands Italian consumers associate the most with Black Friday in 2023
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Shopping intentions during Black Friday in Italy 2025, by product category

Shopping intentions during Black Friday in Italy 2025, by product category
Most popular product categories for Black Friday purchases among consumers in Italy in 2025
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Consumers intending to buy electronics during Black Friday in Italy 2024, by gender

Consumers intending to buy electronics during Black Friday in Italy 2024, by gender
Share of Italian consumers planning to buy electronics during Black Friday in 2024, by gender
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Main reasons to shop during Black Friday in Italy 2024

Main reasons to shop during Black Friday in Italy 2024
Leading reasons to shop during Black Friday in Italy in 2024
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Attitude towards Black Friday purchases in Italy 2023

Attitude towards Black Friday purchases in Italy 2023
How did you shop during last year's Black Friday?
Spending plans
5
- Average budget for Black Friday shopping in Italy 2022-2025
- Average budget for Black Friday in Italy 2024, by price range
- Average budget for Black Friday in Italy 2024, by gender
- Italian consumers who plan to spend more on Black Friday 2024, by gender
- Christmas gifts budget & Black Friday: consumer attitudes in Italy 2024
Spending plans
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Average budget for Black Friday shopping in Italy 2022-2025

Average budget for Black Friday shopping in Italy 2022-2025
Average budget for Black Friday shopping in Italy per capita from 2022 to 2025 (in euros)
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Average budget for Black Friday in Italy 2024, by price range

Average budget for Black Friday in Italy 2024, by price range
Average budget for Black Friday shopping among Italian consumers in 2024, by price range
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Average budget for Black Friday in Italy 2024, by gender

Average budget for Black Friday in Italy 2024, by gender
Average budget for Black Friday shopping among Italian consumers in 2024, by gender (in euros)
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Italian consumers who plan to spend more on Black Friday 2024, by gender

Italian consumers who plan to spend more on Black Friday 2024, by gender
Share of consumers who plan to spend more than in the previous year during Black Friday in Italy in 2024, by gender
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Christmas gifts budget & Black Friday: consumer attitudes in Italy 2024

Christmas gifts budget & Black Friday: consumer attitudes in Italy 2024
Attitudes toward Christmas gifts budget during Black Friday among consumers in Italy in 2024
Shopping channels
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Leading sales channels among consumers during Black Friday in Italy 2024

Leading sales channels among consumers during Black Friday in Italy 2024
Sales channels Italian consumers planned to use on Black Friday in 2024
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Black Friday & Cyber Monday online sales in Italy 2018-2025

Black Friday & Cyber Monday online sales in Italy 2018-2025
Estimated online retail sales during Black Friday and Cyber Monday in Italy from 2018 to 2025 (in billion euros)
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Main reasons for in-store shopping during Black Friday in Italy 2024

Main reasons for in-store shopping during Black Friday in Italy 2024
Main reasons to shop in-store during Black Friday according to consumers in Italy in 2024
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