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Most popular product categories for Black Friday purchases among consumers in Italy in 2025

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Sources

In cooperation with
Release date

November 2025

Region

Italy

Survey time period

October 7 to 24, 2025

Number of respondents

2,041 respondents

Age group

18-64 years

Special properties

consumers in Italy who bought online at least once in the previous 6 months

Supplementary notes

The source asked respondents which were their most sough-after product categories for Black Friday purchases.

Some figures were rounded.

Citation formats

Shopping intentions during Black Friday in Italy 2025, by product category

Published by
F. Watty,
Nov 27, 2025

In 2025, ***percent of Italian consumers willing to shop during Black Friday stated they would buy fashion items. The most popular category of products was consumer electronics and household appliances, preferred by ** percent of the surveyed consumers.

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Statistics on " Black Friday in Italy "

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The most important statistics
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Other statistics that may interest you Black Friday in Italy

Spending plans

5

Shopping channels

3

Black Friday shopping in Italy

7

Black Friday shopping in Europe

8

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Topics

Black Friday in the NetherlandsChristmas shopping in the NetherlandsHoliday season in CanadaE-commerce in the NetherlandsBlack Friday in the UK
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