According to a 2024 survey on Black Friday, about ** percent of consumers in Germany stated that they buy more for their friends and family than for themselves. A similar share of shoppers in France stated the same.
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PwC. (November 21, 2024). Share of consumers who make purchases on Black Friday for family and friends rather than for themselves in selected countries in 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1537672/gifting-habits-during-black-friday-in-selected-countries/
PwC. "Share of consumers who make purchases on Black Friday for family and friends rather than for themselves in selected countries in 2024." Chart. November 21, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1537672/gifting-habits-during-black-friday-in-selected-countries/
PwC. (2024). Share of consumers who make purchases on Black Friday for family and friends rather than for themselves in selected countries in 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1537672/gifting-habits-during-black-friday-in-selected-countries/
PwC. "Share of Consumers Who Make Purchases on Black Friday for Family and Friends Rather than for Themselves in Selected Countries in 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 Nov 2024, /statistics/1537672/gifting-habits-during-black-friday-in-selected-countries/
PwC, Share of consumers who make purchases on Black Friday for family and friends rather than for themselves in selected countries in 2024 ÌÇÐÄÆƽâ°æ, /statistics/1537672/gifting-habits-during-black-friday-in-selected-countries/ (last visited July 27, 2026)
Share of consumers who make purchases on Black Friday for family and friends rather than for themselves in selected countries in 2024 [Graph], PwC, November 21, 2024. [Online]. Available: /statistics/1537672/gifting-habits-during-black-friday-in-selected-countries/
