According to the results of a 2024 survey, around ** percent of consumers in Italy planned to keep their Black Friday spending stable that year. Nearly ** percent of German shoppers stated the same.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
PwC. (November 20, 2024). Share of consumers in Europe who plan to keep their Black Friday spending stable in 2024, by country [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1537689/consumers-in-europe-who-plan-to-keep-their-black-friday-spending-stable/
PwC. "Share of consumers in Europe who plan to keep their Black Friday spending stable in 2024, by country." Chart. November 20, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1537689/consumers-in-europe-who-plan-to-keep-their-black-friday-spending-stable/
PwC. (2024). Share of consumers in Europe who plan to keep their Black Friday spending stable in 2024, by country. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1537689/consumers-in-europe-who-plan-to-keep-their-black-friday-spending-stable/
PwC. "Share of Consumers in Europe Who Plan to Keep Their Black Friday Spending Stable in 2024, by Country." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Nov 2024, /statistics/1537689/consumers-in-europe-who-plan-to-keep-their-black-friday-spending-stable/
PwC, Share of consumers in Europe who plan to keep their Black Friday spending stable in 2024, by country ÌÇÐÄÆƽâ°æ, /statistics/1537689/consumers-in-europe-who-plan-to-keep-their-black-friday-spending-stable/ (last visited July 30, 2026)
Share of consumers in Europe who plan to keep their Black Friday spending stable in 2024, by country [Graph], PwC, November 20, 2024. [Online]. Available: /statistics/1537689/consumers-in-europe-who-plan-to-keep-their-black-friday-spending-stable/
