The source asked respondents the following question:"Will you consider environmental impact when choosing what and where to buy?". The share of respondents refers to participants who replied "Yes, a lot or partially" to the question above.
* The total number of surveyed respondents for Spain, France, and Italy amounted to 1,500. The number of respondents for Italy specifically was not provided by the source.
Citation formats
Importance of sustainability during Black Friday in Italy 2023, by generation
The results of a recent survey show that, in 2023, about ** percent of Gen Z consumers in Italy intended to consider the impact on the environment when choosing what and where to buy during Black Friday. At just over ** percent, all other generations were more or less equally concerned about their environmental impact.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
ESG360. (November 10, 2023). Consumers who keep sustainability in mind when shopping for Black Friday in Italy in 2023, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1423307/importance-of-sustainability-during-black-friday-in-italy-by-generation/
ESG360. "Consumers who keep sustainability in mind when shopping for Black Friday in Italy in 2023, by generation." Chart. November 10, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1423307/importance-of-sustainability-during-black-friday-in-italy-by-generation/
ESG360. (2023). Consumers who keep sustainability in mind when shopping for Black Friday in Italy in 2023, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1423307/importance-of-sustainability-during-black-friday-in-italy-by-generation/
ESG360. "Consumers Who Keep Sustainability in Mind When Shopping for Black Friday in Italy in 2023, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 10 Nov 2023, /statistics/1423307/importance-of-sustainability-during-black-friday-in-italy-by-generation/
ESG360, Consumers who keep sustainability in mind when shopping for Black Friday in Italy in 2023, by generation ÌÇÐÄÆƽâ°æ, /statistics/1423307/importance-of-sustainability-during-black-friday-in-italy-by-generation/ (last visited July 31, 2026)
Consumers who keep sustainability in mind when shopping for Black Friday in Italy in 2023, by generation [Graph], ESG360, November 10, 2023. [Online]. Available: /statistics/1423307/importance-of-sustainability-during-black-friday-in-italy-by-generation/
