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Black Friday in Italy

Statistics report on Black Friday in Italy

This report presents data about Black Friday and Cyber Monday in Italy. The first chapter offers a general overview of Black Friday in Europe, while the second one focuses on shopping behavior in Italy during this particular event. This is followed by data on budget and spending plans, while the last chapter provides statistical information on purchase channels.

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Table of contents

Black Friday shopping in Europe

11
  • Premium Statistic Awareness of Black Friday worldwide 2025, by country
  • Premium Statistic Consumers planning to shop the November sales events worldwide 2025
  • Premium Statistic Share of consumers in Europe who were likely to buy something on Black Friday 2024
  • Premium Statistic Consumers in Europe who plan to keep their Black Friday spending stable 2024
  • Basic Statistic Average budget for Black Friday shopping in selected European countries 2024
  • Premium Statistic Gifting habits during Black Friday in selected countries 2024
  • Premium Statistic Importance of sustainability during Black Friday shopping in selected countries 2023
  • Premium Statistic Consumers who plan to shop during Black Friday in France 2024, by age
  • Premium Statistic Black Friday: expected spending in the United Kingdom (UK) 2016-2025
  • Premium Statistic Planned purchases on Black Friday in Poland 2024, by product category
  • Premium Statistic Shoppers who used/plan to use GenAI during Black Friday/Singles' Day in Germany 2025

Black Friday shopping in Italy

7
  • Premium Statistic Attitudes toward sustainable purchases during Black Friday in Italy 2025
  • Premium Statistic Importance of sustainability during Black Friday in Italy 2023, by generation
  • Premium Statistic Brands associated the most with Black Friday in Italy 2023
  • Premium Statistic Shopping intentions during Black Friday in Italy 2025, by product category
  • Basic Statistic Consumers intending to buy electronics during Black Friday in Italy 2024, by gender
  • Basic Statistic Main reasons to shop during Black Friday in Italy 2024
  • Premium Statistic Attitude towards Black Friday purchases in Italy 2023

Spending plans

5
  • Premium Statistic Average budget for Black Friday shopping in Italy 2022-2025
  • Premium Statistic Average budget for Black Friday in Italy 2024, by price range
  • Premium Statistic Average budget for Black Friday in Italy 2024, by gender
  • Premium Statistic Italian consumers who plan to spend more on Black Friday 2024, by gender
  • Premium Statistic Christmas gifts budget & Black Friday: consumer attitudes in Italy 2024

Shopping channels

3
  • Premium Statistic Leading sales channels among consumers during Black Friday in Italy 2024
  • Premium Statistic Black Friday & Cyber Monday online sales in Italy 2018-2025
  • Premium Statistic Main reasons for in-store shopping during Black Friday in Italy 2024
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