In 2024, over ** percent of consumers in France, Germany, Ireland, Italy, and Turkey were planning to make purchases during Black Friday. The percentage was higher for Italy, at ** percent.
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PwC. (November 20, 2024). Share of consumers in Europe who were likely to purchase something during Black Friday in 2024, by country [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1537681/share-of-consumers-in-europe-who-were-likely-to-buy-something-on-black-friday/
PwC. "Share of consumers in Europe who were likely to purchase something during Black Friday in 2024, by country." Chart. November 20, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1537681/share-of-consumers-in-europe-who-were-likely-to-buy-something-on-black-friday/
PwC. (2024). Share of consumers in Europe who were likely to purchase something during Black Friday in 2024, by country. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1537681/share-of-consumers-in-europe-who-were-likely-to-buy-something-on-black-friday/
PwC. "Share of Consumers in Europe Who Were Likely to Purchase Something during Black Friday in 2024, by Country." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Nov 2024, /statistics/1537681/share-of-consumers-in-europe-who-were-likely-to-buy-something-on-black-friday/
PwC, Share of consumers in Europe who were likely to purchase something during Black Friday in 2024, by country ÌÇÐÄÆƽâ°æ, /statistics/1537681/share-of-consumers-in-europe-who-were-likely-to-buy-something-on-black-friday/ (last visited August 05, 2026)
Share of consumers in Europe who were likely to purchase something during Black Friday in 2024, by country [Graph], PwC, November 20, 2024. [Online]. Available: /statistics/1537681/share-of-consumers-in-europe-who-were-likely-to-buy-something-on-black-friday/
