According to a 2024 survey, about ** percent of Italian consumers stated that the year before they had made at least one impulsive purchase during Black Friday. However, the greater part of respondents stated that they only purchased the items they had initially planned to.
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PwC. (November 21, 2024). How did you shop during last year's Black Friday? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1084313/shopping-attitude-towards-black-friday-in-italy/
PwC. "How did you shop during last year's Black Friday?." Chart. November 21, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1084313/shopping-attitude-towards-black-friday-in-italy/
PwC. (2024). How did you shop during last year's Black Friday?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1084313/shopping-attitude-towards-black-friday-in-italy/
PwC. "How Did You Shop during Last Year's Black Friday?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 Nov 2024, /statistics/1084313/shopping-attitude-towards-black-friday-in-italy/
PwC, How did you shop during last year's Black Friday? ÌÇÐÄÆƽâ°æ, /statistics/1084313/shopping-attitude-towards-black-friday-in-italy/ (last visited July 29, 2026)
How did you shop during last year's Black Friday? [Graph], PwC, November 21, 2024. [Online]. Available: /statistics/1084313/shopping-attitude-towards-black-friday-in-italy/
