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Share of consumers who said they would shop during November sales events worldwide in 2025, by country

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Source

Release date

November 2025

Region

Worldwide

Survey time period

October 2025

Number of respondents

10,240 respondents

Age group

18-75 years

Special properties

all respondents who know about Black Friday, Cyber Monday, or Singles' Day

Supplementary notes

Respondents were asked whether they will be shopping through the Black Friday, Cyber Monday, and Single's Day shopping events.

Some columns do not add up to 100 percent due to rounding.

Citation formats

Consumers planning to shop the November sales events worldwide 2025

Published by
F. Watty,
Nov 17, 2025

In the United States, a combined share of ** percent of consumers intended to either definitely or probably shop during November shopping events such as Singles Day, Black Friday, and Cyber Monday in 2025. This share was also strong in Spain, as well as the United States and Poland.

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Statistics on " Black Friday worldwide "

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4

North America

8

United Kingdom

7

Europe

7

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Topics

Black Friday in the UKChristmas shopping in the United Kingdom (UK)Holiday season e-commerce in the United StatesU.S. Thanksgiving weekend shoppingBlack Friday worldwide
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Access limited to Free Statistics. Premium Statistics are not included.
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$199 USD
per month, billed annually 1
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