According to the results of a survey conducted in 2024, among Italian consumers about 80 percent of respondents said that one of their main reasons for making purchases on Black Friday was to find discounted items. Around 40 percent indicated purchasing Christmas gifts at a discounted price.
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Tech Princess. (November 12, 2024). Leading reasons to shop during Black Friday in Italy in 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1537597/reasons-to-shop-during-black-friday-in-italy/
Tech Princess. "Leading reasons to shop during Black Friday in Italy in 2024." Chart. November 12, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1537597/reasons-to-shop-during-black-friday-in-italy/
Tech Princess. (2024). Leading reasons to shop during Black Friday in Italy in 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1537597/reasons-to-shop-during-black-friday-in-italy/
Tech Princess. "Leading Reasons to Shop during Black Friday in Italy in 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Nov 2024, /statistics/1537597/reasons-to-shop-during-black-friday-in-italy/
Tech Princess, Leading reasons to shop during Black Friday in Italy in 2024 ÌÇÐÄÆƽâ°æ, /statistics/1537597/reasons-to-shop-during-black-friday-in-italy/ (last visited July 31, 2026)
Leading reasons to shop during Black Friday in Italy in 2024 [Graph], Tech Princess, November 12, 2024. [Online]. Available: /statistics/1537597/reasons-to-shop-during-black-friday-in-italy/
