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Distribution of time spent viewing connected TV (CTV) in the United States as of February 2024, by brand

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Source

Release date

June 2024

Region

United States

Survey time period

February 2024

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Share of time spent viewing CTV in the U.S. 2024, by brand

Published by ÌÇÐÄÆƽâ°æ Research Department, Dec 19, 2024

As of February 2024, Roku held an impressive nearly half share of the total time spent viewing content on connected TVs, leading the TV operating system market in the United States. Amazon came in second position, with a share of ** percent, while Samsung devices accounted for ** percent of the viewing time.

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Statistics on " Connected TV viewership in the United States "

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Other statistics that may interest you Connected TV viewership in the United States

Overview

7

Device brands and streaming services

6

Consumer behavior

7

Perception of CTV ads

4

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Topics

Connected TV viewership in the United StatesTV signal technologiesOnline TV in the United StatesSmart and connected TVsSubscription video-on-demand in the United States
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