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Share of time spent viewing connected TV in the United States in 1st quarter 2024, by service

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Source

Release date

May 2024

Region

United States

Survey time period

January 1 to March 31, 2024

Number of respondents

5,000 households

Citation formats

Time spent share on connected TV in the U.S. 2024, by service

Published by ÌÇÐÄÆƽâ°æ Research Department, Dec 4, 2024

YouTube was the app American consumers spent the most time with on connected TV in the first quarter of 2024, with a share of ** percent of the total connected TV viewing time. That means that the ad-supported streaming service surpassed hybrid video-on-demand platform Netflix.

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Statistics on " Connected TV viewership in the United States "

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Other statistics that may interest you Connected TV viewership in the United States

Overview

7

Device brands and streaming services

6

Consumer behavior

7

Perception of CTV ads

4

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Topics

Connected TV viewership in the United StatesTV signal technologiesOnline TV in the United StatesSmart and connected TVsSubscription video-on-demand in the United States
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