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Top sources for Asian CTV users to find new content to watch in the United States as of May 2024

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Source

Release date

September 2024

Region

United States

Survey time period

February to May 2024

Number of respondents

1,435 respondents

Age group

18 years and older

Special properties

CTV viewers

Method of interview

Online panel

Citation formats

Major sources for Asian CTV users to find new content to watch in the U.S. 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 17, 2025

As of May 2024, recommendations from friends and family were the leading source for Asian CTV users in the United States to discover new content to watch, cited by ** percent of respondents. The app homepage and TV home screen followed as the next most popular content discovery methods, mentioned by ** percent and ** percent of users, respectively.

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Statistics on " Connected TV viewership in the United States "

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Overview

7

Device brands and streaming services

6

Consumer behavior

7

Perception of CTV ads

4

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Topics

Connected TV viewership in the United StatesTV signal technologiesOnline TV in the United StatesSmart and connected TVsSubscription video-on-demand in the United States
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
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