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Connected TV (CTV) advertising revenue worldwide from 2020 to 2026 (in billion U.S. dollars)

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Sources

Release date

September 2024

Region

Worldwide

Survey time period

2020 to 2023

Supplementary notes

* Forecast.

Figures prior to 2024 taken from earlier reports. 

Citation formats

CTV advertising revenue worldwide 2020-2026

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 13, 2025

Global connected TV (CTV) advertising revenue was forecast to reach **** billion U.S. dollars in 2024, marking an increase of nearly ** percent compared to the previous year. By 2026, CTV ad spend is forecast to add up to **** billion dollars.

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Statistics on " Digital video advertising and marketing worldwide "

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Other statistics that may interest you Digital video advertising and marketing worldwide

Overview

5

Usage & budgets

5

Connected TV (CTV) advertising

4

Audience and consumption

7

Market leaders

6

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Topics

CTV advertising worldwideConnected TV viewership in the United StatesSmart and connected TVsCTV advertising in the U.S.TV advertising in Europe
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