Media agency Wavemaker held the largest share of the Italian agency market based on overall activity in 2023, accounting for ** percent of the market. OMD followed with **** percent, while Zenith rounded out the top three with *** percent.
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Touchpoint News. (July 19, 2024). Leading media agencies in Italy in 2023, by market share [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 01, 2026, from /statistics/994054/market-share-of-media-agencies-in-italy/
Touchpoint News. "Leading media agencies in Italy in 2023, by market share." Chart. July 19, 2024. ÌÇÐÄÆÆ½â°æ. Accessed August 01, 2026. /statistics/994054/market-share-of-media-agencies-in-italy/
Touchpoint News. (2024). Leading media agencies in Italy in 2023, by market share. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 01, 2026. /statistics/994054/market-share-of-media-agencies-in-italy/
Touchpoint News. "Leading Media Agencies in Italy in 2023, by Market Share." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 19 Jul 2024, /statistics/994054/market-share-of-media-agencies-in-italy/
Touchpoint News, Leading media agencies in Italy in 2023, by market share ÌÇÐÄÆÆ½â°æ, /statistics/994054/market-share-of-media-agencies-in-italy/ (last visited August 01, 2026)
Leading media agencies in Italy in 2023, by market share [Graph], Touchpoint News, July 19, 2024. [Online]. Available: /statistics/994054/market-share-of-media-agencies-in-italy/