In 2020, Volkswagen was the leading advertiser in Italy, with an ad spend of million euros. Ferrero followed with **** million and Barilla rounded out the top three with million. Out of the top ten advertisers, reduced their ad spending during the presented period. Only *** companies - Tim and Poltronesofà - saw an increase in their advertising expenditure.
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Brand News Media Group. (March 22, 2021). Leading advertisers in Italy in 2020, by advertising spending (in million euros) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 21, 2026, from /statistics/435434/highest-spending-advertisers-in-italy/
Brand News Media Group. "Leading advertisers in Italy in 2020, by advertising spending (in million euros)." Chart. March 22, 2021. ÌÇÐÄÆÆ½â°æ. Accessed July 21, 2026. /statistics/435434/highest-spending-advertisers-in-italy/
Brand News Media Group. (2021). Leading advertisers in Italy in 2020, by advertising spending (in million euros). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 21, 2026. /statistics/435434/highest-spending-advertisers-in-italy/
Brand News Media Group. "Leading Advertisers in Italy in 2020, by Advertising Spending (in Million Euros)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 22 Mar 2021, /statistics/435434/highest-spending-advertisers-in-italy/
Brand News Media Group, Leading advertisers in Italy in 2020, by advertising spending (in million euros) ÌÇÐÄÆÆ½â°æ, /statistics/435434/highest-spending-advertisers-in-italy/ (last visited July 21, 2026)
Leading advertisers in Italy in 2020, by advertising spending (in million euros) [Graph], Brand News Media Group, March 22, 2021. [Online]. Available: /statistics/435434/highest-spending-advertisers-in-italy/