Digital advertising was expected to account for **** percent of Italy's advertising spending in 2024, marking an increase from the previous year and increasing its lead on television advertising. TV advertising's share was forecast to amount to **** percent, while OOH was projected to follow with *** percent.
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Aziende della Comunicazione Unite. (July 1, 2024). Distribution of advertising spending in Italy from 2020 to 2024, by medium [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/619965/share-of-the-internet-media-market-value-italy/
Aziende della Comunicazione Unite. "Distribution of advertising spending in Italy from 2020 to 2024, by medium." Chart. July 1, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/619965/share-of-the-internet-media-market-value-italy/
Aziende della Comunicazione Unite. (2024). Distribution of advertising spending in Italy from 2020 to 2024, by medium. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/619965/share-of-the-internet-media-market-value-italy/
Aziende della Comunicazione Unite. "Distribution of Advertising Spending in Italy from 2020 to 2024, by Medium." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Jul 2024, /statistics/619965/share-of-the-internet-media-market-value-italy/
Aziende della Comunicazione Unite, Distribution of advertising spending in Italy from 2020 to 2024, by medium ÌÇÐÄÆƽâ°æ, /statistics/619965/share-of-the-internet-media-market-value-italy/ (last visited July 30, 2026)
Distribution of advertising spending in Italy from 2020 to 2024, by medium [Graph], Aziende della Comunicazione Unite, July 1, 2024. [Online]. Available: /statistics/619965/share-of-the-internet-media-market-value-italy/
