In 2025, Procter & Gamble was the leading TV advertiser in Germany, investing approximately *** billion euros in TV advertising spending. Henkel ranked second with million, followed by the RTL Group with million, while Ferrero placed fourth with million in advertising spending.
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Horizont. (February 18, 2026). Leading TV advertisers in Germany in 2025, by advertising spending (in million euros) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1373539/tv-advertisers-germany/
Horizont. "Leading TV advertisers in Germany in 2025, by advertising spending (in million euros)." Chart. February 18, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1373539/tv-advertisers-germany/
Horizont. (2026). Leading TV advertisers in Germany in 2025, by advertising spending (in million euros). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1373539/tv-advertisers-germany/
Horizont. "Leading Tv Advertisers in Germany in 2025, by Advertising Spending (in Million Euros)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Feb 2026, /statistics/1373539/tv-advertisers-germany/
Horizont, Leading TV advertisers in Germany in 2025, by advertising spending (in million euros) ÌÇÐÄÆƽâ°æ, /statistics/1373539/tv-advertisers-germany/ (last visited July 23, 2026)
Leading TV advertisers in Germany in 2025, by advertising spending (in million euros) [Graph], Horizont, February 18, 2026. [Online]. Available: /statistics/1373539/tv-advertisers-germany/
